town of high river - town crier

Working as a summer communications intern, I was tasked with redesigning the Town’s biweekly newsletter, The Town Crier!

The Town Crier is a longer format email that informs High River residents of upcoming events, construction notices, and so much more.

This new format for our email led to a 15% increase in open rates! We were also able to test a bunch of new calls to action, descriptions, and subject lines, to create the perfect marketing formula.

Work done for the Town of High River.

email marketing
constant contact
analytics